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自从八十年代中期以来,美国体育经济取得了突飞猛进的发展,体育已成为美国支柱性行业之一。体育每年要产生数百亿美元的经济利益,吸引了各行各业的人投身到体育大市场,靠体育发财。十多年来的现实表明,能够在体育这个“大金碗”中捞取巨额好处的是体育用品制造业的大亨、职业球队的老板和出类拔萃的体育明星。在美国体育经济中,发展最快的是耐克公司。十几年前,耐克公司是一家专营日本鞋的小公司,八十年代中期,美国《商业周刊》的文章还把耐克公司当成一家买空卖空的公司。然而,自从八十年代中期耐克公司老板菲尔
Since the mid-1980s, the U.S. sports economy has made rapid progress. Sports have become one of the pillar industries in the United States. Sports generate tens of billions of dollars of economic benefits annually, attracting people from all walks of life to join the sports market and make fortune by sports. More than a decade of realities have shown that the huge benefits that can be gained in this “big gold bowl” of sports are the tycoons in sporting goods manufacturing, the owners of professional teams and the best sports stars. In the United States sports economy, the fastest growing Nike company. More than a decade ago, Nike was a small company specializing in Japanese shoes. In the mid-1980s, the article by BusinessWeek in the United States also regarded Nike as a short selling company. However, since the mid-eighties Nike boss Phil