论文部分内容阅读
随着摩托车行业的发展,特别是生产规模的不断扩大,为适应不断变化、竞争日渐激烈的摩托车市场,我国摩托车主要生产企业的摩托车销售工作大有长进,其主要特点是: 1.建立了整车销售、备件供应、售后服务、信息反馈、技术培训、广告宣传六位一体的营销服务体系。 2.积极更新观念,变过去的产、供、销为现在的销、供、产。同时,不断改革企业的内部销售体制,积极建立适合企业需要的管理模式。 3.开始注意树立企业和产品的形象,重视产品和
With the development of the motorcycle industry, especially the continuous expansion of production scale, in order to adapt to the ever-changing, increasingly competitive motorcycle market, motorcycle sales in China’s major motorcycle manufacturers have greatly improved. Their main features are: Established a six-in-one marketing service system for vehicle sales, spare parts supply, after-sales service, information feedback, technical training, and advertising. 2. Actively update concepts, change the production, supply, and sales of the past to sales, supply, and production. At the same time, it constantly reformed the internal sales system of the company and actively established a management model that suits the needs of the company. 3. Start to pay attention to establish the image of enterprises and products, and pay attention to products and