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本文基于1991—2013年中国省域数据,使用传统计量模型和空间计量模型对区域产业品牌效应与产业集聚之间的关系进行了实证分析,结果表明,我国省域产业集聚存在着空间自相关,与传统计量模型相比,空间计量模型更为适合。进一步研究可以发现,区域产业品牌对本地产业集聚具有促进作用;产业集聚不仅受到本地区区域产业品牌的积极影响,还受到周边地区产业集聚与区域产业品牌的负面影响。因此,应加大政府对区域产业品牌的支持力度,引导区域产业品牌向绿色化和高级化发展;以信息化为平台,充分发挥市场机制对区域产业品牌的指导作用;加强不同地区间区域产业品牌的多层次合作,促进产业结构调整和升级。同时,促进金融创新,为区域产业品牌发展提供多渠道金融支持。
Based on the Chinese provincial data from 1991 to 2013, this paper uses the traditional measurement model and the spatial econometrics model to analyze the relationship between the regional industry brand effect and industrial agglomeration. The results show that there exists spatial autocorrelation in China’s provincial industrial agglomeration, Compared with the traditional measurement model, spatial measurement model is more suitable. Further study shows that regional industrial brands have a positive effect on local industrial agglomeration. Industrial agglomeration is not only affected positively by regional industrial brands but also negatively affected by industrial agglomeration and regional industrial brands in the surrounding areas. Therefore, government support for regional industry brands should be increased to guide the development of regional industry brands towards greening and advanced development. With informationization as a platform, the guiding role of market mechanisms in regional industry brands should be given full play. Regional industries in different regions should be strengthened Brand multi-level cooperation to promote industrial restructuring and upgrading. At the same time, we will promote financial innovation and provide multi-channel financial support for the development of regional industrial brands.