随着现代企业制度的建立,不仅需要有现代的市场意识,而且要树立先进的企业文化理念,因此,加强企业文化建设已经成为企业管理中一项重要内容。其中,如何整合与培育具有凝聚力、创造力的企业文化是我国企业转型和改革中的一项关键性的工程。也是当前国有企业进行企业再造所面临的 With the establishment of a modern enterprise system, it is necessary not only to have a modern market consciousness but also to establish an advanced corporate culture concept. Therefore, strengthening corporate culture construction has become an important part of corporate management. Among them, how to integrate and foster corporate culture with cohesion and creativity is a key project in China’s corporate transformation and reform. It is also the current state-owned enterprises faced with the reengineering of enterprises.