论文部分内容阅读
在过去,玩具市场有较明显的淡旺季之分,如今电商渠道的迅猛崛起,给市场注入了新鲜的血液,也给企业带来了更广阔的拓展空间。线上和线下的两方面业务发展,令得玩具事业逐渐演变成“四季长青”的行业。随着暑期到来,实体渠道增长放缓之时,分散化、碎片化的客户群体正通过电商渠道挑选心仪的玩具产品,令本期电商榜单显得甚为活跃。就具体产品而言,费雪的“新琴琴健身器”、“可爱动物多功能轻便摇椅”、“四合一高餐椅”、“可爱动
In the past, the toy market has a more obvious off-peak season, and now the rapid rise of e-commerce channels has injected fresh blood into the market and brought more room for expansion. Both online and offline business development, making the toy business evolved into ”Evergreen “ industry. With the arrival of the summer, when the growth of the physical channel slowed down, the diversified and fragmented customer base is picking the favorite toy products through the e-commerce channel, making the current electricity supplier list even more active. In terms of specific products, Fisher’s ”New Qinqin fitness “, ”cute animal multi-functional light rocking chair “, ”four in one high chair “, ”cute move