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本文综合趋势分析与结构分析,对上海家化公司2007-2015年度财务数据进行了分析,发现该公司存在货币资金大量闲置、负债比例过低、未来的盈利能力存在不乐观的迹象等问题,并针对这些问题提出了加大现金分红比例、增加研发投入等一系列经营对策及建议。
Based on a comprehensive trend analysis and structural analysis, this paper analyzes the financial data of Shanghai Jahwa 2007-2005 and finds that the company has a lot of problems such as a large amount of idle money, too low debt ratio, and signs of not optimistic profitability in the future. Aiming at these problems, a series of management strategies and suggestions are put forward, such as increasing the proportion of cash dividends and increasing R & D investment.