近年来,随着世界非物质文化遗产旅游热潮的兴起,我国的非物质文化遗产旅游也有了快速的发展。文化遗产旅游热带动了遗产地经济文化的发展,但随之引发的问题也不容忽视,如遗产地商品过度商品化现象、对遗产地环境承载力的破坏等,这些使得文化遗产的真实性遭到了进一步的破坏和扭曲,由此引发了学术界的争议和思考。本文立足于后现代背景下的遗产旅游热引发的种种问题,对文化遗产与旅游的双向关系进行分析探讨,同时提出在原真性视野下的遗产旅游保护和开发策略。 In recent years, with the rise of the world’s intangible cultural heritage tourism boom, China’s intangible cultural heritage tourism has also witnessed rapid development. Cultural heritage tourism has driven the economic and cultural development of the heritage site. However, the ensuing problems should not be overlooked. For example, the over-commercialization of heritage sites and the damage to the environmental carrying capacity of the heritage sites make the authenticity of cultural heritage To the further destruction and distortion, which led to controversy and thinking in academia. Based on the problems caused by the heritage tourism in the postmodern context, this article analyzes and discusses the two-way relationship between cultural heritage and tourism, and puts forward the strategy of heritage tourism protection and development from the perspective of authenticity.