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对企业的产品品种进行分析,其必要性在于产品的品种与企业经济效益之间存在着内在的联系,其目的就是要揭示不同产品形成不同的财务成果,为改进产品品种结构提供依据和方向。在这一基本前提下,具体分析时要注意两个问题:一是对新产品的分析。因为在商品竞争日益激烈的外部环境下,企业能否占领和开拓市场,取得效益,在很大程度上取决于企业能否顺应市场需要,不断更新产品改进产品的结构,性能,外观等。
The analysis of the product variety of an enterprise is based on the inherent link between the product variety and the economic benefits of the enterprise. The purpose is to reveal different products to form different financial results and provide basis and direction for improving the product variety structure. Under this basic premise, two issues should be noticed in the concrete analysis: First, the analysis of new products. Because of the increasingly fierce competition in the external environment, whether companies can occupy and exploit the market and obtain benefits will depend to a large extent on whether the company can adapt to the needs of the market and constantly update the structure, performance and appearance of the product.