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当前,战略联盟成为企业强化其市场地位的一种重要选择。本文以联盟企业为对象,考察了出于市场考虑建立联盟的企业如何在专利策略选择的基础上进一步实现其战略目标和绩效目标。构建“市场动机-专利策略-企业创新绩效”的分析框架,分别提出市场动机影响企业专利策略选择以及市场动机、专利策略影响企业创新绩效的作用关系假设,选取信息技术产业战略联盟作为样本,实证检验了市场动机、专利策略及企业创新绩效间作用关系,得到:(1)市场地位差异导致联盟企业的动机及其选择的专利策略不同,市场地位不强的企业趋于在市场进入动机下选择专利防御和专利杠杆的策略组合,市场地位较强的企业则在市场拓展的动机下实施专利专有和专利杠杆策略;(2)联盟基础上的专利策略实施影响企业的创新绩效,市场进入动机下,市场地位不强的企业借助专利策略组合促进其创新效率及市值的增加,而具有市场地位的企业选择的专利策略仅作用于其市值,对创新效率以及专利产出均不存在影响。
At present, strategic alliances have become an important choice for enterprises to strengthen their market position. This article takes the alliance enterprise as an object and examines how to establish the alliance for the enterprise based on the market to further realize its strategic goals and performance goals based on the selection of the patent strategy. This paper constructs the analysis framework of “market motivation-patent strategy-enterprise innovation performance” and puts forward respectively the hypothesis that market motivation influences the choice of corporate patent strategy and market motivation, and the influence of patent strategy on enterprise innovation performance, selects strategic alliance of information technology industry as sample , Empirical test the relationship between market motivation, patent strategy and business innovation performance, get: (1) the market position differences lead to the motivation of alliance enterprises and their choice of patent strategy is different from the market position of enterprises tend to enter the market motivation Under the motivation of the market expansion, the patented and proprietary leverage strategy is implemented under the motivation of market expansion; (2) The implementation of the patent strategy based on the alliance affects the innovation performance of the enterprise and the market Under the motivation, firms with weak market position promote their innovation efficiency and market value through the combination of patent strategies. However, the patented strategy chosen by enterprises with market position only affects their market capitalization, and has no effect on innovation efficiency and patent output .