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作为当代经济发展的必然产物,广告产业在数字媒体时代获得了空前蓬勃的发展。在这种趋势下,广告的教育作用也日渐显现出它蓬勃的生命力与不可取代性。党的十七届六中全会强调:文化是民族的血脉,是人民的精神家园。社会主义先进文化是马克思主义政党思想精神上的旗帜,文化建设是中国特色社会主义事业总体布局的重要组成部分。广西是文化产业发展异常繁荣的省份,但是欠发达的经济形势亟待文化产业的拯救与创新。当今世界正处在大发展大变革大调整时期,世界多极化、经济全球化深入发展,数字技术日新月异,蓬勃展现出一种新的教育形式,各种思想文化交流交融交锋频繁,增强国家文化软实力、中华文化国际影响力要求紧迫。基于这种迫切的经济文化形势,应该以更积极的状态投入到广告产业中,尤其需要最大限度地挖掘广告教育业对推动民族文化强区建设的服务性作用。
As an inevitable result of contemporary economic development, the advertising industry has enjoyed unprecedented growth in the digital media era. In this trend, the educational function of advertising is also increasingly showing its vitality and irreplaceable. The Sixth Plenary Session of the 17th CPC Central Committee emphasized: Culture is the bloodline of the nation and the spiritual homeland of the people. The advanced socialist culture is the ideological and spiritual banner of the Marxist political party and the cultural construction is an important part of the overall layout of the socialist cause with Chinese characteristics. Guangxi is an exceptionally prosperous province for the development of cultural industries. However, the underdeveloped economic situation calls for salvation and innovation in cultural industries. The world today is undergoing a period of major readjustment and major changes. The world has been multipolar and its economic globalization has been developing in depth. With the ever-changing digital technologies, the world has witnessed a new form of education. Frequently, various ideological and cultural exchanges meet frequently and the national culture is enhanced Soft power, the international influence of Chinese culture requires urgent. Based on this urgent economic and cultural situation, it should be put into the advertising industry in a more positive manner. In particular, it is necessary to maximize the service-oriented role of the advertising education in promoting the building of a strong national culture.