论文部分内容阅读
企业管理者作为企业经营战略的制定者和经营行为的决策者,其认知的准确性以及基于认知所做出的判断对于企业的生存与发展至关重要。但在真实的经济社会条件下,企业管理者的认知会受到内外部多种因素的影响而产生一定的偏差。本文构建了一个企业管理者认知偏差概念模型,将认知偏差产生的原因纳入其中,并以企业管理者对银行贷款难易程度的认知作为研究对象开展实证研究,初步验证了本文提出的概念模型。
As the maker of business strategy and the decision-maker of business behavior, the managers’ cognition accuracy and cognition-based judgment are crucial to the survival and development of the enterprise. However, under the real economic and social conditions, the cognition of the managers of the enterprise may be affected by many internal and external factors, resulting in certain deviations. This paper constructs a conceptual model of corporate managers ’cognitive biases to include the causes of cognitive biases, and conducts empirical research on the cognition of corporate managers’ ease of bank loans as the research object, Conceptual model.