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《国务院对于加快发展旅游业的意见》把旅游业定为国民经济的“战略性支柱产业”。而与此同时,辽宁沿海经济地区的特色旅游业的繁荣与发展成为开放搞活沿海经济带的重要突破口。特色旅游工艺品的创新设计与开发又是旅游业发展的不可或缺的一个重要环节。不仅仅可以促进旅游业的经济层面的发展,更是把地方性的特色文化带向世界舞台,应成为地方的一个名片。在本研究中,对辽西锦州区域性特色旅游纪念品的文化特征、商品结构、商品价位、设计导向等方面作了策略性的定位研究;对特色旅游纪念品的设计元素提取、设计风格倾向、设计原则作了具体性的定位研究;根据自己在大学期间对专业知识的总结,提出相关的设计思路与设计方法。
“The State Council’s Opinion on Accelerating the Development of Tourism” sets tourism as the “strategic pillar industry” of the national economy. At the same time, the prosperity and development of the tourism industry in Liaoning’s coastal economic areas have become an important breakthrough in opening up and invigorating the coastal economic belt. The innovative design and development of tourism products are also an indispensable part of tourism development. Not only can it promote the economic development of the tourism industry, but also bring the local special culture to the world stage and become a business card of local places. In this study, we made a strategic positioning research on the cultural characteristics, commodity structure, commodity prices and design orientation of the regional special souvenirs in Jinzhou, western Liaoning. We also studied the design elements, design style, design principles Made a specific positioning research; based on their own knowledge of the university during the summary, put forward the relevant design ideas and design methods.