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推动电动汽车的发展作为我国新能源战略的一部分,在环境治理、改善城市交通、等方面具有至关重要的作用。但是,由于技术瓶颈难突破、基本配套设施不完善等问题的存在,致使电动汽车、特别是小型电动汽车的推广存在重重困难。本文首先分析了影响电动汽车推广的各种因素,在此基础上进一步营销模式方面提出推动小型电动汽车发展的措施。
As a part of China’s new energy strategy to promote the development of electric vehicles, it plays a crucial role in environmental governance, improvement of urban transport and so on. However, due to the difficult technical bottleneck breakthrough and the lack of basic supporting facilities, there are many difficulties in the promotion of electric vehicles, especially small electric vehicles. This paper first analyzes the various factors that affect the promotion of electric vehicles, and puts forward the measures to promote the development of small electric vehicles on the basis of further marketing modes.