2006年至2007年,在中国一直处于消费者心理高端的洋品牌进入了多事之秋,从食品到手机,从化妆品到服饰,发生的质量问题令人瞠目结舌。很多人开始说,洋品牌其实不怎么样,洋品牌的华丽外表下很多本质是不行的,中国人不必对洋品牌太感冒了。似乎中国品牌可以和洋品牌平等了,当真是这样的吗?要回答这些问题,不能就事论事,而需要站在更高的角度了解国货和洋货的竞争现状,更要从品 From 2006 to 2007, foreign brands, which have been at the top of consumer psychology in China, have entered a long and prosperous period. From food to mobile phones and from cosmetics to apparel, the quality problems have been staggering. Many people began to say that foreign brands are actually not very good. Under the gorgeous appearance of foreign brands, many essences do not work. The Chinese do not have to catch a fake brand on foreign countries. It seems that the Chinese brand can be equal to the foreign brand. Is this really the case? To answer these questions, we can not just discuss the matter but need to stand at a higher angle to understand the current situation of competition between domestic and foreign goods,