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一杯咖啡被当做“纯粹的商品”销售时，可卖多少钱呢？至多是十几元。但其中加入了“服务”在咖啡店中出售，一杯最少要几十元至一百元；如能让咖啡成为一种香醇与美好的“体验”，一杯就可以卖到好几百元。增加产品的“体验”含量能为企业带来相当可观的经济效益。如今已经进?
How much is a cup of coffee sold as a “pure product”? Is at least a dozen yuan. But adding “service” in the coffee shop for sale, a cup of at least tens of dollars to 100 yuan; such as coffee can make a kind of mellow and beautiful “experience”, a cup can be sold for several hundred dollars. Increase the product’s “experience” content for the enterprise to bring considerable economic benefits. Now have been?