信息时代的到来,使世界各个角落的信息市场和信息产业都产生了巨大的整合效应。80年代中期以来,世界电视产业出现了联合、兼并日益加剧的趋势。中国电视台几十年来以“块”为主,行政口割据一方,业务口追求“大而全”或“小而全”,各台都办综合频道,总体上造成低效重复,资源浪费严重等现象。在市场经济体制逐步确立,信息产业市场逐步成熟的今天,这种现象亟待改变。 电视媒体作为政治传播通道和 The advent of the information age has brought about a tremendous consolidation effect on the information market and the information industry in every corner of the world. Since the mid-1980s, there has been a trend of joint and merger in the world television industry that is aggravating day by day. Chinese television stations have been dominated by “block” for decades. They have pursued “large and complete” or “small but complete” business operations. All of them are running comprehensive channels, resulting in inefficient duplication and serious waste of resources. phenomenon. With the gradual establishment of a market economy system and the gradual maturity of the information industry market, this phenomenon needs to be changed urgently. TV media as a channel of political communication