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关于报业命运的论争,近些年虽不绝于耳。但从发展的角度看,事物前进的规律是在破和立的转换中螺旋上升,螺旋升级。《衢州晚报》作为目前在衢州报业竞争尚不激烈的态势下,存在的唯一都市类报纸。不管报纸面临的是严冬还是春天,对这个行业的现状和未来趋势作些冷静的剖析,是非常必要的。本文从都市报现存的一些问题出发,指出逼近都市报的危机。而在更为激烈的竞争下,都市类报纸采取那些方法来确立竞争优势。
The controversy over the fate of the newspaper industry, though endless in recent years. However, from a developmental point of view, the law of things going forward spirals upwards and spirals in the process of breaking through the establishment of transformation. “Quzhou Evening News” as Quzhou newspaper competition is currently not yet fierce situation, the existence of the only city newspaper. No matter the newspaper is facing a severe winter or a spring, it is necessary to make a calm analysis of the status quo and future trends of the industry. This article starts with some existing problems of Metropolis Daily and points out the crisis of approaching Metropolis Daily. In the more intense competition, urban newspaper adopts those methods to establish competitive advantage.