应该看到,媒介融合的过程,不是一个简单的产品扩张的过程,一厢情愿的“圈地”可以获得更多的领地,但未必会赢得更多的市场。如果对于媒介融合下的市场与传统媒体的市场的本质差异没有全新的认识,那么,圈再多的地,也无济于事,“产品革命”是圈地之后必须进入的新阶段。 Should be seen that the process of media integration, not a simple product expansion process, wishful thinking “enclosure ” can get more territory, but not necessarily win more markets. If there is no new understanding of the essential difference between market and market of traditional media under the media convergence, then there will not be any further support for the market. The “product revolution” is a new phase that must be entered after enclosure.