伴随海南旅游业的迅速发展,节庆文化作为旅游业发展的助推剂,日益得到海南的重视。海南自建岛以来,其地方节庆文化活动蓬勃发展,对其旅游业的发展起到了重要作用,但时至今日,海南还没有培育出知名的节庆文化品牌。总结发展经验,查找不足,尽快找到发展品牌节庆的途径,是国际旅游岛节庆文化建设亟待解决的问题。 With the rapid development of Hainan’s tourism industry, festivals and culture, as a booster of tourism development, are increasingly valued by Hainan. Since its establishment, Hainan has enjoyed a flourishing cultural festival with local festivals, which has played an important role in the development of its tourism industry. However, up till now, Hainan has not yet fostered a well-known festival culture brand. Summarizing the development experience, lack of search, as soon as possible to find ways to develop brand festivals, international tourism is the festival island culture urgent problems to be solved.