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当西游神话中的女儿国、火焰山石林、西域怪街等,出现在湖北随州这片西游文化根基浓郁的神秘土地上时,顿时一股西游神话风席卷了整个旅游界。随着9月份西游记公园的盛大开幕,西游记文化体验游更成为旅游的火爆游玩项目之一。时代的脚步使旅游项目呈现了多元化的趋势,而西游历史文化浓郁的随州大地,用怎样的运营策略打造自己独特的旅游品牌呢。对此,本刊记者专访了随州西游神话世界文化产业营销公司总经理吴峰。
When the daughter country of the Journey to the West, Flaming Mountain Shilin, Strange Western Street, appeared in Suizhou, Hubei Province, a rich cultural heritage of the mysterious land of the West, suddenly an Xixian myth wind swept the entire travel industry. With the grand opening of Journey to the West in September, Journey to the West Cultural Experience Tour has become one of the hottest tourism projects. The pace of the times to make the tourism project presents a diversified trend, and the rich history and culture of the west of Suizhou, with what kind of business strategy to create its own unique tourism brand yet. In this regard, the reporter interviewed the Suizhou Journey to the World Cultural Industry Marketing Company Wu Feng, general manager.