该文首先从营销学的角度分析了当前我国一些企业社会责任缺失的现象,接着阐述我国企业需要承担更多社会责任的必然性,最后作者提出企业社会责任培育的几种途径,希望能对企业的可持续发展有所帮助。 At first, this article analyzes some phenomena of lack of social responsibility in some enterprises in our country from the perspective of marketing science, then elaborates the inevitability that Chinese enterprises need to take on more social responsibility. Finally, the authors propose several ways to cultivate corporate social responsibility. Sustainable development helps.