古今名人“争夺战”＂名人效应＂──一种不花钱的绝佳广告，其直接与间接经济效益极为可观。于是，演绎出一场场──２０世纪最后２０年，前所未有的改革开放大潮席卷而来，历史文化积淀极丰厚的浙东平原上的人们惊喜地发现，＂名人效应＂是一种不花钱的绝佳广告，其直接... Ancient and modern celebrities “fight for battle” and “celebrity effect” - a kind of excellent advertising without spending money, its direct and indirect economic benefits are extremely impressive. As a result, one field was deduced. In the last 20 years of the 20th century, the unprecedented wave of reform and opening up swept across the country. People on the eastern plains of Zhejiang, where historical and cultural heritage was extremely abundant, were pleasantly surprised to find that the “celebrity effect” was a kind of moneyless use. The perfect ad, its direct...