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高校校园媒体作为高校信息传播的载体,是校园文化和校园服务的重要组成部分,在学校内外宣传、师生意见表达、素质教育实践等方面无不发挥着积极重要的作用。但作为信息传播与反馈的主要平台,高校校园媒体在学生心目中的关注度与满意度一直不高,这不仅是由于自身的媒体属性和定位不准确,还因为校园媒体与传播环境的不协调,更体现在对传播人群和效果的过大估计。本文以河南师范大学的校园媒体为例,客观分析其在信息传播上的问题和不足,并提出意见和建议。
As a carrier of college information dissemination, college campus media is an important part of campus culture and campus services. All of these play an active and important role in publicity inside and outside schools, teachers and students’ opinions, and quality education practices. However, as the main platform for information dissemination and feedback, the attention and satisfaction of college campus media in the minds of students has not been high, not only because of its inaccurate media attributes and positioning, but also because of the uncoordinated campus media and communication environment , But also reflected in the spread of the crowd and the effect of over-estimated. Taking the campus media of Henan Normal University as an example, this paper objectively analyzes the problems and shortcomings in the information dissemination and puts forward the opinions and suggestions.