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一、市场需求 1.近年来,随着通信卫星的使用,卫星电视已进入现代家庭,国外家庭已相当普及。国内因广大地区电视节目极少,一般地区只能收2—3个节目,因此当中国国内能收到中国东方红2号、国际5号、独联体6号、亚洲一号、中国教育卫星等五颗卫星的电视节目时,就形成了中国的卫星电视接收机的巨大潜在市场。 对于全国已有彩电的家庭来说,增添卫星电视接收机要比增添录像机更有吸引力。为满足进一步的消费需求,拥有彩电的家庭必然为增加收视节目而投资。随着亚洲一号卫星电视节目的中英文双伴音台的投入使用,更随着1993年底我国发射的东方红三号卫星24套省市电视台节目投入使用及1994年亚洲二号卫星24套国内外节目投入使用,这种潜
I. Market Needs 1. In recent years, with the use of communications satellites, satellite television has entered the modern family and foreign families have become quite popular. Due to the vast number of television programs in the vast majority of areas, the general area can only receive 2-3 programs, so when China can receive China Dongfanghong 2, International 5, the CIS 6, Asia No. 1, China Education Satellite When five other satellite television programs, it formed a huge potential market for China’s satellite television receivers. For households that already have TV sets in the country, adding satellite TV receivers is more attractive than adding video recorders. In order to meet further consumer demand, families with color TVs must invest in increasing their ratings. With the commissioning of the Chinese-English dual-sound system of Asia’s No. 1 satellite television program, with the commissioning of 24 provincial and municipal television programs of the Dongfanghong-3 satellite and the 24 sets of Asia-2 satellites in 1994 at home and abroad The program put into use, this potential