品牌是销售者为了将自己的产品或服务与竞争对手区别开来而采用的名称和符号。在日趋激烈的市场竞争中,一个好的品牌名称对于企业推广产品、提高竞争力起着举足轻重的作用。德语品牌名称的构成方式多样,既包含了品牌命名的普遍规律,又折射 A brand is the name and symbol that sellers use to differentiate their products or services from their competitors. In the increasingly fierce market competition, a good brand name plays an important role for enterprises to promote their products and enhance their competitiveness. The composition of the German brand name in various ways, both contains the universal law of the brand name, but also refraction