在市场经济不断发展的今天,品牌代表着企业拥有的市场份额,在一定程度上也代表着企业的经济实力。品牌的建立需要多方面长时间的投入。如何对更好地保护和发挥品牌效应,是企业经营战略中不可或缺的课题。利用品牌资源实施产品延伸,是企业界常用的对品牌进行开发利用的策略。很多企业正是因为成功地运用了品牌延伸策略,才取得了市场竞争的 In today’s market economy continues to develop, the brand represents the market share owned by the enterprise, to a certain extent, also represents the economic strength of enterprises. The establishment of the brand requires a lot of long-term investment. How to better protect and play the brand, is an indispensable business strategy. The use of brand resources to implement product extensions, is commonly used in business development and utilization of the brand strategy. Many companies just because of the successful use of the brand extension strategy, it achieved market competition