撰写本文的时候,电视里正火热地播放着“黄 X 搭档”、“哈药 X 厂”或公益或非公益的广告,突然想起—位友人的质疑,“中国的保健品企业难道只会广告营销?”也许,曾经巨人、三株、脑白金等等保健品牌的迅速崛起,使“轰动宣传 =巨额利润”成为了人们的共识,然而,在现在资讯越来越发达,记者越来越好事、互联网越来越普及的今天,不加强自身产品质量和研发的结果已经得到了证明,那就是,起来得快,倒下去更快。因此,几乎所有的民营保健品企业(包括制药业)都在寻找出路,而直销,就理所当然地成为了他们眼前的“明灯”…… At the time of writing, the TV was playing “Yellow X-partner,” “Harbin Pharmaceutical X Factory,” or public service or non-public service advertisements, suddenly remembered - bit friends questioned, “Is China’s health care products companies will only advertise Marketing? ”Perhaps, the rapid rise of the Giant, Three and Melatonin health-care brands has made“ sensationalism = huge profits ”a common understanding. However, as information is getting more developed and reporters getting better and better Today, the Internet is becoming more and more popular. The result of not strengthening the quality of our own products and researching and developing has been proved. That is, it is quicker to rise and fall faster. Therefore, almost all private health care products companies (including the pharmaceutical industry) are looking for a way out, and direct marketing, of course, has become their immediate “light” ......