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在信息产业与移动设备高度发展的今天,微博、微信等平台已经成为新闻传播中最为活跃的力量。随着智能设备的普及,传统的电视广播等新闻传播方式受到了极大的冲击,越来越多的广播观众开始流失,在这种大趋势下,广播新闻应充分利用微博、微信的各项功能对自己的传播方式进行优化。本文研究微博、微信的大规模推广对广播新闻传播产生的影响,并且结合微博、微信自身的传播特点,讨论传统新闻广播在引进微博、微信后增加的功能以及面临的挑战。通过对广播观众的心理分析,介绍微博、微信在与广播结合后,对广播新闻传播效果产生的显著影响。
Today, with the highly developed information industry and mobile devices, platforms such as Weibo and WeChat have become the most active force in news dissemination. With the popularization of smart devices, the traditional way of news broadcasting such as television broadcasting has been greatly impacted, and more and more radio viewers have started to lose. Under such a general trend, broadcast news should make full use of each of Weibo and WeChat Item function to optimize their own way of transmission. This article studies the impact of the large-scale promotion of weibo and wechat on broadcast news distribution, and discusses the features and challenges of traditional news broadcasts after the introduction of weibo and wechat in combination with the spread characteristics of weibo and wechat. Through the psychological analysis of broadcast audiences, this article introduces the significant impact of Weibo and WeChat combined with broadcast on broadcast news dissemination.