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商标是为商品鸣锣开道的使者,是把企业产品介绍给顾客的“红娘”。一个有影响的商标本身就是一笔可观的无形财富,这决非是纸上滚惊雷的虚张。 美国可口可乐商标,1967年就公开标价30亿美元,现在可值244亿美元。该公司的一位经理夸口说:假如这家公司被一把大火烧为灰尘,世界上任何一家银行都给予贷款,使公司迅速得到重建,其所以能如此有恃无恐,靠的就是商标的信誉。 中国的企业家们,在潜移默化中,在耳濡目染中觉醒了。他们正在象培育生命一样来创立自己的名牌,象保护眼睛一样来保护自己的名牌。 小霸王电子工业公司耗资200万元,在国内首次采用有声商标,把给唐老鸭配音的著名演员李扬的声音输入游戏机内,只要一开机就可以听到李扬说的“小霸王其乐无穷”的声音,使消费者当场就能识别冒牌货,从而赢得了“上帝”的极端信任。
Trademarks are ambassadors to open up goods for goods, and they are “matchers” who introduce company products to customers. An influential trademark is itself a considerable intangible asset. It is by no means a blunder on paper. The US Coca-Cola trademark, which was publicly priced at 3,000 million U.S. dollars in 1967, is now worth 24.4 billion U.S. dollars. A manager of the company boasted that if the company was burned to dust by a big fire, any bank in the world would give a loan to enable the company to be rebuilt quickly. Therefore, it can be so fearless that it depends on the reputation of the trademark. Chinese entrepreneurs, in their subtle influence, have awakened in their deafness. They are creating their own brand names just like nurturing their lives. They protect their brand names just like their eyes. Xiao Bawang Electronics Industry Co., Ltd. spent 2 million yuan, the first time in the country to use audio trademarks, the voice of the well-known actor Li Yang to Donald Duck voice into the game console, as long as a boot you can hear Li Yang said, “the bully The voice of ”Infinite Music“ enables consumers to identify counterfeit goods on the spot, thus winning the ”God" of extreme trust.