进入２１世纪，我国的出版业也将跨入一个新的时代。在激烈、残酷的市场竞争中，我国的出版社如何迎接挑战，是一个受到普遍关注的议题。新闻出版署在有关文件中明确指出，在通过战略性整合，即“通过兼并、联合，组建既有规模又有实力的大型、特大型新闻出版实体，实行资产重 In the 21st century, China’s publishing industry will also enter a new era. In the fierce and brutal competition in the market, how to meet the challenges of our publishing houses is a subject of universal attention. Press and Publication Administration in the relevant documents clearly pointed out that through strategic integration, that is, "through mergers, alliances, the formation of both the existing size and strength of large, mega press and publication entities, the implementation of asset weight