文化是道,品牌是法,销售是术。术固然有千变万化,但是如果道法不力,那么企业依靠机械智巧取得的成功必然不能长久,文化确实是遥控品牌生命力的魔棒。国人常讲:内圣方能外王。文化与品牌亦可作如是观。文化是一个组织的内在灵魂,是一个组织对使命愿景价值观及其他系列理念的服膺与践行。一个优秀的企业,就是要创造一种能够使全体员工上下同心的核心价值观念和使命意识,一个能 Culture is Tao, the brand is law, sales are surgery. Although the technology is ever-changing, but if the moral ineffective, then the success of enterprises rely on mechanical intelligence is bound to not be long-term, culture is indeed a remote control brand vitality magic wand. People often say: within the Saint can be the king. Culture and brand can also be used as concept. Culture is the inner soul of an organization, an organization’s service and fulfillment of mission vision values ​​and other series of concepts. A good business, is to create a kind of core values ​​and mission awareness that enables all employees to work together, one can