As the loss of wild lands to satisfy traditional economic development has become a global environmental problem in recent decades, using ecosystem valuation to estimate the total economic value (TEV) of an ecosystem has become popular. The main purpose of the ecosystem valuation is to strengthen the importance of ecosystems, and bring the ecosystem services into the traditional cost-benefit analyses of land use strategy. Some studies have illustrated that in remote areas, wilderness can produce more value if it is conserved, rather than converted to traditional agricultural or industrial uses. The same situation does not seem to exist in vigorous economic regions. Thus, a case study was conducted on the Jiuduansha Wetland in Shanghai using three approaches: the direct market valuation, the replacement valuation and the contingent valuation. The net present TEVs of three land use scenarios over one hundred years were evaluated. The results proved that simply based on ecosystem valuation, when compared with the other two scenarios of "conservation" and "selective use", "partial conversion into terrene (dry land)" of Jiuduansha might be the optimal scenario for the well-being of the people in Shanghai. Land price was identified as the most important factor. This situation is likely due to the scarcity of land available for traditional economic development in Shanghai. Thus, we speculated that the fate of the wilderness to "be destroyed" in vigorous economic regions could not be changed simply based on ecosystem valuation. However, the variety of interest by local residents in wilderness might enhance the TEVs of scenarios such as "conservation" and "selective use", and affect the valuation results. Since some important benefits of natural ecosystems remain unknown and others are underestimated, we suggested that any land use decisions regarding the Jiuduansha Wetland should be conservative and cautious as converting wetlands into terrene is an irreversible process.