驰名商标,在国外人称作烧不烂的“黄金名片”。遗憾的是,这一具有巨大经济效益的工业产权,可带来无数资产的精神财富,至今仍难免被人视作可有可无的虚物。然而,人们在藐视作为无形资产的商标的同时却忘记了—— Well-known trademarks are known in foreign countries as “golden business cards”. Regrettably, this industrial property with huge economic benefits can bring in the spiritual wealth of innumerable assets and it is still inevitably seen as a dispensable virtual object. However, people are ignoring the trademark as intangible assets while forgetting