李克强总理在2015年政府工作报告中,提出了“大众创业,万众创新”的创业理念,创新创业已经成为中国经济增长的新动力,让我们从中国制造向中国创造又前进了一步,各级政府也出台了相关政策来鼓励大学生创业。在此同时,社交网络的使用已经成为了一种生活习惯。本文旨在对大学生社交媒体创业进行可行性分析,全面研究大学生对社交媒体创业的想法和看法,并针对大学生社交媒体创业存在的问题,提出解决方案。 In his 2015 government work report, Premier Li Keqiang put forward the business concept of “public entrepreneurship and universal innovation”. Innovation and entrepreneurship have become the new impetus to China’s economic growth. Let us create and advance China from China The government also introduced relevant policies to encourage college students to start their own businesses. At the same time, the use of social networks has become a living habit. The purpose of this article is to analyze the viability of college students’ social media entrepreneurship, comprehensively study the students’ ideas and opinions on social media entrepreneurship, and propose solutions to the existing problems of college students’ social media entrepreneurship.