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5类本土企业,需要寻找匹配的外脑不是每个本土企业都有寻找外脑的必要,但以下5类本土企业,急需寻找匹配的策划外脑,解决实际面临的问题。第一类:老企业,老产品,希望焕发新生命,取得新增长。第二类:新企业,新产品,如何启动市场,一鸣惊人。第三类:有一定的实力和规模,但主力产品在1-2个亿左右徘徊不前,希望突破。第四类:在现有行业走在前端,但希望跨入更宽的领域,切下更大的蛋糕。第五类:区域型企业,需要在区域做强,总结经验和模式,走向全国。如果您目前还没有找到江配的外脑,我们建议您选择一家既懂营销,又长于传播;既自策略高度,又能落地生根的策划外脑。有激情、肯实干。这也是云南白药、上药集团、燕京啤酒、嘉善黄洒等一线品牌在深思熟虑后,选择和凯纳策划合作的缘由。当然每年要把一笔为数不小的费用投给外脑,仅有以上方向性条件是不够的,企业还需细算4笔帐。找外脑,算清四笔帐
Category 5 local enterprises need to find matching external brain Not every local enterprise has the need to look for external brain. However, the following five types of local enterprises urgently need to find a matching external brain planning to solve practical problems. The first category: the old business, old products, hoping to rejuvenate new life, new growth. The second category: new business, new products, how to start the market, blockbuster. The third category: a certain strength and scale, but the main products in the 1-2 billion or so stagnant, hoping to break through. The fourth category: the front line in the existing industry, but hope to broaden into a broader area, cut a bigger cake. Fifth category: regional enterprises need to be stronger in the region, sum up experiences and models, and move to the whole country. If you have not yet found the brain with the external network, we suggest that you choose a marketing that both understand and longer than dissemination; both strategic height, but also plan the brain outside the brain. Have passion, willing to do it. This is also Yunnan Baiyao, Shanghai Pharmaceutical Group, Yanjing Beer, Jiashan yellow sprinkle first-tier brands in the well-thought-out, choose and Keana planning cooperation reasons. Of course, every year to a considerable number of costs to the external brain, only the above conditions are not enough, companies need to calculate 4 accounts. Find outside the brain, count four accounts