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在采用专家调查法对旅游学界和旅游业界专家调查的基础上,对湖北旅游节庆品牌发展的现状和条件进行了分析,制定了中部崛起背景下打造中部六省节庆圈和湖北省节庆圈的战略,并进一步提出了湖北旅游节庆品牌发展的市场开拓策略。
Based on the survey of tourism experts and experts from tourism industry, this paper analyzes the status quo and conditions of tourism brand development in Hubei Province and draws up the strategy to build the festival circle in Central China and the festival circle in Hubei Province under the background of the rising of Central China , And further proposed the Hubei tourism festival brand development market development strategy.