非物质文化遗产是旅游文化小镇十分重要的旅游资源,也是活态文化资源,融入旅游文化小镇具有十分重要的意义,可以打造旅游项目的看点、亮点以提升旅游点的品位和层次。但是,也存在不利的影响因素,必须在政府主导下给予消除,要从资金投入、队伍建设、非遗保护几个方面着手,做足非遗融入旅游文化小镇的工作,最终促进旅游文化小镇旅游事业的发展。 Intangible cultural heritage is a very important tourism and cultural town tourism resources, but also a living cultural resources, into the tourism and cultural town is of great significance, you can create a tourist attraction, highlights to enhance the taste and level of tourist spots. However, there are also unfavorable factors that must be eliminated under the guidance of the government. We should do our best from the aspects of capital investment, team building and non-heritage protection, and integrate into the small town of tourism and culture to promote the small tourism culture Town tourism development.