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为什么有人在孜孜不倦追求使用某一品牌时,另一些人在对该品牌各方面都感到满意的同时,却不再继续使用了?为什么有些人只对某一品牌产生兴趣而对其他品牌一概不问,却又说不清理由?原因就在于,他们在选择品牌时,不光是考虑到该品牌的功能性,更重要的是他们的情感理由。海报是品牌文化视觉传播中耀眼的主角,出现频率广泛,是品牌与消费者情感交流最频繁的载体,造就了品牌文化对受众消费习惯及品牌认知的情感引导作用。一张深入人心的品牌海报,真正的原因在于与品牌文化息息相关的情感表现。
Why do some people are diligently pursuing the use of a brand, while others are satisfied with all aspects of the brand, but no longer continue to use it? Why do some people only interested in a brand but not of other brands , But can not say the reason? The reason is that they choose the brand, not only considering the brand’s functionality, more importantly, their emotional reasons. Posters are the dazzling protagonists in the visual culture of brand culture. The frequent appearances are the carriers of the most frequent emotional exchanges between brands and consumers, creating the emotional guidance of brand culture on consumer spending habits and brand awareness. A popular brand posters, the real reason lies in the brand culture and emotional performance.