虽然人类崇尚复杂,但是大多数人不愿意花时间去把复杂的东西弄明白,所以,简洁的概念比较容易推行,人们比较容易理解和记住它们。然而,一些公司常常是以令人晕眩的复杂方式将产品摆在人们面前,而不是以简洁的方式推销顾客想要的东西。几年以前,施乐公司为了挽回他在办公自动系统市场上丢失的声誉。掀起了一股宣传其系列新产品的浪潮,它租用了在纽约林肯中心的 Although human beings advocate complex, but most people do not want to take the time to understand the complex things, so concise concepts easier to implement, people are easier to understand and remember them. However, some companies often put products in front of people in a dizzyingly complex way, rather than simply selling what customers want. A few years ago Xerox rescued his reputation lost in the office automation system. Set off a wave of new products to promote their series, which rented Lincoln Center in New York