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近些年来随着文化产业园的兴起,文化园的宣传过程中也出现了商业化、趋同化的现象。本文针对文化园的宣传教育,提出了特定的年度活动、资源型主导的园内宣传和结合地方特色化教育、科研三种创新性宣传教育途径,并分析了此种方法带来的对城市形象、教育宣传相结合、拓展文化经营体制的作用,最终得出文化园的宣传和教育有助于文化繁荣和文化自觉的结论。
In recent years, with the rise of the cultural industry park, the commercialization and convergence of the cultural park have also appeared in the process of publicity. According to the propaganda and education of cultural park, this paper puts forward three kinds of innovative publicity and education methods, such as specific annual activities, resource-oriented publicity in the park, combining local special education and scientific research, and analyzes the influence of this method on the urban image , Education and publicity combined to expand the role of cultural management system, and finally concluded that cultural park advocacy and education contribute to the cultural prosperity and cultural consciousness conclusion.