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随着改革开放的日渐深入与经济全球化的纵深发展,特别是“一带一路”国家战略的全面实施,旅游城市的国际化正在成为中国旅游发展的一个新课题和新方向。旅游国际化是一项全面的系统工程,强调的是一个国际化的渐进过程。在深入调研温州出入境旅游的现状、分析温州旅游国际化基础优势的基础上,本报告指出了温州旅游国际化存在的不足与障碍,提出温州旅游国际化进程可以从强化旅游国际化的理念、研发国际化的产品、强化国际化的服务、培育国际化的企业、注重国际化的营销等方面进行推进。
With the deepening of the reform and opening up and the further development of economic globalization, especially the full implementation of the “Belt and a Road” national strategy, the internationalization of tourist cities is becoming a new topic and a new direction for China’s tourism development. Tourism internationalization is a comprehensive systematic project, emphasizing an internationalized gradual process. On the basis of deeply investigating the status quo of Wenzhou’s inbound and outbound tourism and analyzing the basic advantages of Wenzhou’s internationalization of tourism, this report points out the shortcomings and obstacles in the internationalization of Wenzhou’s tourism. It points out that the process of Wenzhou’s internationalization of tourism can be based on the concept of strengthening the internationalization of tourism, Research and development of international products, strengthen international services, nurture international enterprises, focusing on international marketing and other aspects of the promotion.