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本课题的研究主要从社会学和体育学的角度出发,对河北省体育保险行业进行全面、细致、深入的调查,收集数据资料,并结合搜集的数据资料,总结出河北省体育保险的现状,分析存在的问题。最后,借鉴发达国家体育保险发展的经验、投融资模式,探讨河北省可行的体育保险运行和营销发展策略,为今后河北省体育保险业发展提供理论支持和实践指导。
The research of this subject mainly from sociology and sports science point of view, Hebei province sports insurance industry to conduct a comprehensive, detailed and in-depth investigation, collect data, combined with the data collected, summed up the status quo of sports insurance in Hebei Province, Analysis of existing problems. Finally, drawing lessons from the experience of the development of sports insurance in developed countries, investment and financing model to explore Hebei feasible sports insurance and marketing development strategy for the future development of sports insurance industry in Hebei Province to provide theoretical support and practical guidance.