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大数据是人们获得新的认知、创造新的价值的源泉,已被广泛运用于各个领域。网络受众研究应主动适应大数据时代要求,从受众研究的全过程出发,实现网络传播受众研究的新突破。
Big data is a source of new knowledge and new value for people and has been widely used in various fields. Network audience research should take the initiative to adapt to the requirements of the era of big data, starting from the audience’s research process, to achieve a new breakthrough in the study of Internet communications audience.