2015年“十一”黄金周期间,我国旅游市场呈现国内短途休闲旅游稳步增长、国内传统热点旅游地遇冷和中短程出国游线火爆热销等三大特点。“十一”黄金周中短程出国旅游热是在旅游消费热点由内而外转换、旅游媒介组织强力介入、周边国家强化对华旅游营销及国外高品质旅游与购物环境吸引等因素共同作用下形成的。为引导假日旅游经济健康发展,我国应实施更具弹性的休假制度,同时大力推进国内旅游供给侧改革和提升旅游企业的国际竞争力。 During the Golden Week of 2015, during the Golden Week, China’s tourism market showed three major characteristics: the steady growth of domestic short-distance leisure tourism, the hot traditional hot spots in China and the hot-selling of short-haul overseas travel routes. During the golden week, the short and medium-range tourist hotness in the Golden Week is transformed from the inside out by the tourist consumption hot spots, the strong involvement of the tourism media organizations, the peripheral countries’ intensification of tourism marketing to China and the attraction of high-quality foreign tourists to the shopping environment and other factors Formed under In order to guide the healthy development of the holiday tourism economy, our country should implement a more flexible leave system, at the same time vigorously promote domestic tourism supply-side reform and enhance the international competitiveness of tourism enterprises.