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《21世纪媒体产业展望》 信息化社会的重要支柱之一是媒体产业。世纪的媒体产业将怎样走向我们呢? 如今,全世界的媒体产业正在发生急剧的变化。随着技术的发展,新媒体技术不断出现的同时,也出现了广播电视与通讯的融合、影响产业的垂直或水平统合、影响市场的世界化、印刷媒体的电子化等变化。在这种变化中,印刷媒体与影像媒体、广播电视媒体与通汛媒体、有线电视与卫星广播电视、调频广播频道与节目提供者频道间的竞争,在全世界、国内、地区等各个范围与层次上日趋深化。
“21st Century Media Industry Outlook” One of the important pillars of the information society is the media industry. How will the media industry of the century move to us? Today, the media industry in the world is undergoing dramatic changes. Along with the development of technology and new media technologies, the integration of radio and television and communication, the vertical or horizontal integration of industries, the globalization of the market and the electronicization of print media have also emerged. In this kind of change, the competition between the channels of print media and video media, radio and television media and flood media, cable television and satellite radio and television broadcasting, FM radio channels and program providers has made great progress in various fields such as worldwide, domestic and regional The level of deepening.