快速消费品在网络领域的创新剧变已经辐射到各个行业,这一在风云变幻的市场格局中始终走在前沿的品类在营销方面的探索,也为其他行业和品牌带来了诸多的借鉴意义。快速消费品,包括食品、个人卫生用品、烟草、酒类和饮料等。之所以称其快速,是因为它们与人们的日常生活息息相关,依靠消费者高频次和重复地使用与消耗 FMCG in the field of network innovation has drastic changes in radiation to various industries, this changing market landscape has always been in the forefront of the category of marketing exploration, but also for other industries and brands has brought a lot of reference. FMCGs include food, personal hygiene products, tobacco, alcohol and beverages. The reason why it is fast, because they are closely related to people’s daily lives, relying on high-frequency and repeated use and consumption of consumers