用IPAD介绍展车不是乘用车的特权,不久前某客车展上,这一时尚产品就替代了传统的纸质材料来了一场“车型参数秀”。事实上,通过哪种方式介绍产品并不必深究,但对于刚步入数字化、信息化领域就想着快速奔跑的商用车行业来说,“玩时尚”流露出的行业升级需求更值得回味。以往提及商用车,“土”、“累”、“低端”等总是首选印象,哪怕近年来商用车行业已是大有改观。究其原因,一方面,工作环境相对恶劣,生存压力与日俱增,商用车从业者很难以体面的形象示众;另一方面,卡客车司机大多文化水平不高,忙于生计的他们很少主动接触新事物。而在传统观念中,商用车是挣钱工具,没 Introducing the exhibition car with IPAD is not a prerogative of a passenger car. Not long ago, at a bus show, this fashionable product replaced the traditional paper material to a “model parameter show.” In fact, there is no need to go into the details of product introduction. However, for the commercial vehicle industry that has just entered the field of digitization and informationization and wants to run fast, the demand for upgrading the industry exposed by “Fashion in Fashion” is more memorable. . Previously mentioned commercial vehicles, “earth ”, “tired ”, “low end ” and so are always the preferred impression, even in recent years the commercial vehicle industry has been greatly improved. The reason, on the one hand, the working environment is relatively harsh, increasing pressure to survive, commercial vehicle practitioners is difficult to show the decent image of the public; the other hand, the card driver most of the cultural level is not high, busy with livelihood rarely active contact with new things . In the traditional concept, commercial vehicles are money-making tools, no