联想和TCL选择《变形金刚3》的理由各不相同,相同的是——在富媒体时代,中国品牌在全球市场中或许已找到超越对手的新逻辑。《变形金刚3:月黑之时》(下简称《变3》)终于在国内上映了,不少“钢丝”在进入影院之前,已经被这样的场景勾起了好奇心:穿着美特斯邦威的T恤,喝着伊利的舒化奶,用着联想的笔记本,看着TCL The reasons for Lenovo and TCL to choose Transformers 3 are the same. The same is true - in the era of rich media, Chinese brands may have found new logic in the global market that goes beyond rivals. “Transformers 3: Moonlight” (hereinafter referred to as “change 3”) was finally released in the country, a lot of “wire” before entering the theater, has been brought to such a scene curiosity: wearing the United States and special Bonbon’s T-shirt, drinking Yili Shu-milk, with a Lenovo laptop, watching TCL