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受利率市场化改革、金融托媒加剧等因素的影响,未来一个时期,我国银行业有可能从之前的盈利高增长期进入一个相对平缓的发展阶段,盈利增幅很有可能大幅回落,甚至在外部环境剧烈变化的情况下出现负增长。针对该种情况,金融机构将会考虑其未来的发展方向,但从现阶段看,利差收入仍是银行业的主要利润来源点。文章从营销角度对公司信贷业务营销措施进行了探讨。
Affected by the marketization of interest rates and the intensification of financial intermediation, the banking sector in our country may enter a relatively moderate stage of development from a period of high profit growth in the coming period. It is highly probable that the profit growth will fall sharply or even be external Negative growth in the case of dramatic changes in the environment. In view of this situation, financial institutions will consider their future development direction, but at this stage, the spread of interest income is still the main source of profit for the banking sector. The paper discusses marketing measures of corporate credit business from the perspective of marketing.