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本文结合当前旅游者的消费心态和消费心理的发展趋势,分析了青海在开发旅游产品过程中存在的问题。并尝试以旅游消费心理发展的新动向为出发点,以整体旅游产品为对象,论述青海旅游产品的开发策略。
This paper analyzes the current problems in the process of developing tourism products in Qinghai with the development trend of current tourists’ consumption mentality and consumer psychology. And tries to take the new trend of the development of tourism consumption as the starting point. Taking the overall tourism products as an object, this article discusses the development strategy of Qinghai’s tourism products.